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Unitrin is the parent company of many smaller branches specializing in the areas of property and casualty insurance, life insurance, personal finance, and business finance. With over 9 billion dollars worth of assets under management, Unitrin is among the leaders of the mid-sized financial services companies. A staff of approximately 8,200 associates makes Unitrin a versatile company able to meet the insurance and financial needs of a wide range of clientele.


Branches Of Unitrin

Under the Unitrin banner are many subsidiaries. The companies in the Unitrin family specialize in a particular area of financial services. The Insurance and Finance Companies of Unitrin service over 6 million policyholders throughout the United States. Policyholders tend to be from small families, as Unitrin markets heavily in the upstart family, small business, and individual market. These policyholders are those in need of basic insurance and financial services. With thousands of career agents and loan administrators working with them, customers receive services designed with their individual needs in mind. This attention to detail has garnered the loyalty of policyholders, who tend to stay within the Unitrin brand when shopping for financial products.

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Property and Casualty Insurance Group – The property and casualty division of the company is comprised of Unitrin Kemper Auto and Home, Unitrin Specialty, Unitrin Business Insurance, and Unitrin Direct. These companies vary in the type of insurance that they offer, but all remain within the property and casualty spectrum. This allows those companies to focus more on developing and implementing solid business practices, instead of trying to keep up with all the changes in the Life and Health industry. A network of agents working in these branches of Unitrin helps business owners secure personal and commercial liability insurance, as well as advising clients on their financial needs. Unitrin also provides their members with the financial resources to help build a successful company, and keep it running. The most important thing about the Unitrin brand is that it broaches so many different facets of the industry; there is little, if anything, within the financial services industry that a Unitrin agent can't do for their clientele.

Life and Health Insurance Group – Consisting of Career Agency Corporations and Reserve National, this group is one of the 100 life insurance companies in the United States. Unitrin specializes in dealing with the everyday needs of their customers. Long-term financial security is emphasized, and customers are generally urged away from the riskier money-earning ventures. Customers are provided with one-on-one service that can help them anticipate things that might cause their life to be cut short or could endanger their health. These services allow Unitrin to keep revenue flowing to balance their budgets.

Fireside Bank – This subsidiary company of Unitrin specializes in direct customer interactions by providing auto insurance for individuals.

Unitrin has roughly 750 employees that work directly for them, in addition to more than 8,500 independent insurance agents and brokers. With branches located in Dallas, Texas; Woodland Hills, California; and Salem, Oregon, Unitrin is able to offer customers a wide range of products for personal, business, and automotive needs. With $3 billion dollars in earnings, Unitrin ranks among the top insurance providers.

Unitrin Marketing

Unitrin utilizes many type of marketing material. Through direct mail flyers, the company is able to target individuals and businesses in the market for insurance. Focusing on customer satisfaction and corporate pricing gives Unitrin the opportunity to grow each year. Utilizing the Internet for business and educating clients also allows customers the opportunity to learn more about the company before speaking to an agent.